What Is an Affiliate Link?
An affiliate link is a tracked link to another company's website. When you click one, the company can see that you came from our site. If you then sign up or take another qualifying action, we may receive a commission under an agreement with that company or its affiliate network.
Affiliate links on our website mainly point to online casino brands featured in our Casino Reviews and comparison tables.
How We Earn Money
The website is funded mainly through affiliate commissions. Depending on the agreement, a commission may be:
- A one-off payment when a referred visitor registers and makes a qualifying deposit with an operator
- A share of revenue, meaning a percentage of the net revenue the operator earns from players we refer over time
- A combination of both
Revenue share means our earnings can be linked to the amounts referred players lose at an operator. We think it is important to be open about this. It is one of the reasons we keep commercial and editorial decisions separate and include responsible gambling guidance throughout our content.
Using an affiliate link does not cost you anything extra. The operator sets its own offers and terms, and they apply in the same way whether or not you arrive through an affiliate link.
How to Recognise Affiliate Links
Affiliate links on our website can usually be identified in the following ways:
- Buttons and links labelled "Play Now" or similar in our comparison tables and reviews
- Links that pass through a web address on our site containing "/recommends/" before redirecting to the operator
- Links to operator websites within our casino reviews
Affiliate links are marked for search engines as sponsored links, in line with Google's guidance on paid links.
Links to game developers, regulators, government websites and support services are standard links. We do not earn money from them.
Our Editorial Independence
Affiliate relationships help fund our work, but they do not decide what we publish or how we rate anything. We follow these rules:
- Operators cannot pay to improve a review score or remove negative points.
- Operators do not review or approve our content before it is published.
- Every casino is assessed against the same published criteria, as explained on our How We Review page.
- We report drawbacks, restrictive terms and weak player protections, including for brands we have commercial relationships with.
- Most of our content, including our Pokies Guides, is purely educational and contains no affiliate links.
Our full standards are set out in our Editorial Policy.
Order of Brands in Tables
The order in which brands appear in comparison tables may be influenced by a combination of our review findings and commercial factors. A brand's position in a table is not a ranking of quality on its own. We recommend reading the full review of any brand before signing up.
Before You Sign Up With Any Operator
Please keep the following in mind:
- Check the law where you live. In Australia, it is illegal for companies to offer online casino games, including online pokies, to people in Australia under the Interactive Gambling Act 2001. Operators that accept Australian players are not licensed in Australia, and Australian consumer protections do not apply to them.
- Read the operator's full terms, including bonus wagering requirements, withdrawal rules and verification requirements.
- Set limits before you play and only gamble with money you can afford to lose.
Our Responsible Gambling page explains the tools and support services available. If gambling is causing you harm, contact Gambling Help Online on 1800 858 858.